Solve problems, overcome risks, innovate, persevere, and never conform.
Do you have the blood of entrepreneurship flowing through our veins?
We can help you avoid common major pitfalls of the entrepreneurial journey, but we also know your journey is unique and you need counsel that is customize to your values and individual objectives. Let's do "Good" work together.
Margin is the key to being financially healthy:
We leverage the Profit First Framework to ensure
financial health and build margin in your business.
Principles of Profit First
Take Your Profit First
Know how much to pay yourself
Every dollar gets assign a purpose
While we use well-know frameworks to guide our clients, we also operating on the principle that each of our clients are unique. So, we first assess what their unique challenges are before we ever prescribe a canned-solution.
Our Top 5 Values
Trust: Trust is the currency that SBO trades in. Our transactions, behaviors, and ultimate worth come from maintaining and elevating trust between all of our stakeholders.
Entrepreneurship: Risks, perseverance opportunity, creation, and problem-solving is a mindset that is an unseen force in the economy SBO promotes. Failure isn’t final.
Empowerment (giving powers to others): Abundance comes from the collective whole of everyone’s success.
Stewardship: We're not the owner of our business, we were made with unique abilities and given the resources to do good for others benefit.
Good Place: Any place where we experience life the way God intends it in each of these three realms: people, organizations and communities.
Enjoy this AI generated podcast-style summary of what SBO is all about.
Our Founder's Story
Crisis can make or break you. At age 23, I (David) found myself on the precipice of launching my fully independent adult life. The plan was to take my Bachelor's of Business Administration degree and take a job in OKC selling medical office software to support me and my new bride. At age 52, my dad had no succession plan or inkling that a cancer diagnosis would completely derail his entrepreneurial journey of the last 23 years and a 2nd generation automotive distribution business that he and his dad had build together. The family philosophy was each Cranfill had to go earn their right to join the family business by bringing something new to the table. Not much a 23 year old, just graduated college, could offer other than to step up and take the reigns of the family business when the family needed him most.
Fast forward 30 years, and after growing the family business to a 3 million, multi-location operation, I struggle to feel I missed out on a "normal career". I've always been grateful for the incredible opportunity I had to jump into the deep end of entrepreneurship. However, I also felt like much of my journey hadn't been of my choosing. So, I did a stupid (or courageous) thing and I quit. There's more to it than that, but the short of it is I shut the doors to the family business 2016 and after a short stint in franchise brokerage, Xerox sales and as a CFO, Covid presented me with a new entrepreneurial chapter by launching Small Business Outfitters in 2020.
My calling with SBO, is simply to help accelerate other entrepreneurs along their journey to avoid common pitfalls and clarity that I wish I had on my journey and I gained from the University of Hard Knocks.
Some Success From Our Clients and Us
Your efforts are not unnoticed and we are in the business of making your work into success.
Clarity in Decision-Making
Entrepreneurship can be a lonely island.
We've been through the hard times and can help discern emotions and prudence.
Improved Cash Flow
Profit first and more money for you!
You need more money coming in and we can help.
100+ Small Businesses Served
100+ businesses like you that sought out help and got the result they wanted!
Like many other businesses we will make your dreams a reality with hard work and dedication.
Testimonies
We believe at SBO that you should not just take us for our word but also by the word of the people. So we provided a few testimonies for you to understand our impact on our clients.
Greg Lobsiger , Loren's Body Shop (Bluffton, IN)
"My profit was pretty good, but I was still wanting to figure out a way to maximize the profit in my business when I ran across the book Profit First. I knew this would really make a difference because you just pull your profit out first. It was awesome. However, I was trying to find somebody that could help me implement Profit First, knew a little bit about my industry, and could talk my language. That’s when I found David and Small Business Outfitters. The hardest part was getting my bank accounts set up. People will read a book, but the execution isn’t always as easy as reading a book. Most non-compliance is due to misunderstanding. It takes a coach to help get you over certain stumbling blocks. I’ve been in our industry for 36 years and owned my own shop for 20 years and I never run my business without using Profit First. The money is always there for sales tax, profit, revenue taxe, and payroll. The money that is in each account is only used for certain things and that’s what you use it for."
Janice Heggedahl, Diamond Creek In Home Care
Before discovering SBO, my finances were a mess. I had no financial direction for my business and no clue what it should look like. I was feeling overwhelmed trying to get a handle on what I should be doing to see if my business was actually profitable or not. When David came into the office and started customizing a program for me and advising me on what I was doing right or what needed to change it started making sense and giving me a new perspective on my business. I have been involved with SBO for about 6 months and it's actually very empowering to know where all the numbers are going and what the numbers actually mean. I'm so thankful for this business tool.
Journey’s, Lubbock TX
I was not understanding the financial side of a business or how to set it up all correctly. this left me constantly stressful, because you don’t always know where the money is going and if you have enough. SBO helped me with understanding the business side and financial control that I had and helping understand how to control it. David gave me clarity about my business finances. After working with David the changes started really quick, in the first quarter I saw the changes and enjoyed understanding it better. Now life is less stressful. While I always checking my bank accounts, I’m not worried about where my money is going or enough for payroll.. It’s just there, so I’m not worried about it anymore and it feels good to know where I’m at all times.
The problem I had before working with David was that I didn’t fully understand the financial side of my business or even how to set it up correctly. I felt constantly stressed because I didn’t always know where my money was going or if I’d have enough. The difference it has made for me is that I now understand the financial side of my business and David has helped me understand how to control it. He has given me clarity about my business finances. I knew really quick, in the first quarter, when I saw the changes to my cash flow and really enjoyed the process of getting to understand it better. Life is less stressful.
